The majority agreed that the video should be posted on YouTube, and that they would share the video with friends and family. Suggestions for improvement included slowing the pace of the video, adding a voice over, updating the music, and sharing a personal story of breast cancer. Overall the boys evaluated this video positively (see Table 2). The majority strongly agreed or agreed that the video contained important information for teen boys (93%), they learned something new (79%), and that all teens should watch the video (90%). Following the video, over 63% of the boys strongly agreed signaling pathway that exposure to cigarette

smoke increases girls’ risk for breast cancer, and the majority (89%) strongly agreed or agreed that they were worried that exposure to cigarette smoke increases girls risk for breast cancer. Over two thirds of boys agreed or strongly agreed they wanted to share the video with their friends/family (78%).

Interestingly, a majority of boys also strongly agreed or agreed that they would send links of the video to their friends (66%) and that the videos should be made available on YouTube (92%). Similar to the girls, the messages in the boys’ video were endorsed as being easy to follow (87%), and has having a good balance of pictures and words (89%). Only half of the boys indicated they liked the music in the video. Suggestions for improvements included adding a voice over, slowing down the video to assist with reading, Selleck Saracatinib updating the music, and adding more images. The two youth informed, gender-specific YouTube videos developed in this project to raise awareness about tobacco exposure as a modifiable risk factor for breast cancer provide new, cost-effective resources for disseminating this information to youth. The overall positive responses by girls and boys to their respective videos and their reported interest in sharing these videos via social networking

suggests that this approach holds potential for other types of health promotion messaging targeting youth. The ultimate goal Adenosine of the videos was to engage girls and boys at an early age in protecting themselves and others from tobacco exposure and thereby contribute to decreasing the incidence of breast cancer. The positive endorsement of the information in these videos is encouraging and indicates that the video format appeals to youth. While it is not possible to determine whether the videos are effective in changing youths’ behaviour, the findings indicated that the message approach was effective in increasing awareness of the risk of tobacco exposure. The youth demonstrated enthusiasm about sharing the videos with their family and friends through a variety of methods, including posting the videos on Facebook, tweeting about the videos on Twitter, sending a video link, and texting the videos to their friends.